What should I consider when choosing tires for my Audi A8?

I am looking to replace the tires on my Audi A8, what factors should I consider when making my decision?

It is important to consider the type of driving you will be doing, as this will impact the type of tire you need. If you mainly drive on highways, choose a tire with good wet and dry performance. If you frequently drive on rough roads, look for tires with better durability and resistance to punctures.