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What Does the 'e' in Audi e-Tron Stand For?

I've been hearing about the new Audi e-Tron, but I can't figure out what the 'e' stands for. Is it just a marketing gimmick or does it have a deeper meaning?

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J

The 'e' actually stands for 'electric'. Audi is using this designation to differentiate their electric vehicles from their petrol and diesel ones.

R

It's a way for Audi to show their commitment to sustainability and the shift towards electric vehicles in the automotive industry.

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