Why does the Audi A6 have a higher starting price than its competitors?

I have noticed that the Audi A6 has a higher starting price compared to other luxury midsize cars in its class. Can anyone explain the reasoning behind this?

One reason for the higher starting price of the Audi A6 is its advanced technology and features. This car comes equipped with cutting-edge driver assistance systems and innovative entertainment options.

The A6 also has a reputation for superior performance and quality, which contributes to its higher price point. Audi puts a lot of time and resources into the engineering and design of their vehicles to ensure they stand out in the market.

Compared to its competitors, the Audi A6 has a more luxurious and spacious interior, which adds to its overall cost. The brand also holds a prestigious image in the luxury car market.