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Why does my Audi A8 have a start/stop button instead of a key ignition?

I recently bought an Audi A8 and noticed that it has a start/stop button instead of a traditional key ignition. Is this a new trend in luxury cars? Is it better for the car or just for convenience?

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The start/stop button in luxury cars, such as the Audi A8, is becoming increasingly popular as it adds a modern and convenient touch. It also eliminates the need for a traditional key, making it easier to store and carry around.

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