What are the main differences between the Audi A8 and the BMW 7 Series?

I am considering buying a luxury car and have narrowed my options down to the Audi A8 and BMW 7 Series. Can anyone explain the key differences between these two models, such as performance, features, and technology?

The Audi A8 offers a more spacious and comfortable interior compared to the BMW 7 Series, with features like massaging seats and a larger touchscreen display. However, the 7 Series has a sportier driving experience with its responsive handling and powerful engine options.

One major distinction between the Audi A8 and BMW 7 Series is their design. The A8 exudes a sophisticated and sleek aesthetic, while the 7 Series has a more muscular and aggressive look. Both have their own unique appeal depending on personal preference.

In terms of technology, the Audi A8 is known for its advanced driver assistance systems, while the BMW 7 Series offers a more user-friendly infotainment system. Ultimately, it comes down to what features are most important to you and your driving needs.