How to Care for the Audi A5's Leather Seats?

I just purchased a new Audi A5 and am wondering about the best ways to maintain and clean the leather seats to keep them looking as good as new. Any tips or products you would recommend? Thanks.

First and foremost, invest in a good leather protector or conditioner for your seats. Not only will it help protect against everyday wear and tear, but it will also keep the leather supple and looking new. Personally, I recommend the Meguiar's Gold Class Leather Conditioner.