How do I turn off the automatic start-stop feature on my Audi A5?

I have a brand new Audi A5 and every time I come to a complete stop, the engine shuts off. I find this feature annoying and would like to know how to disable it. Is there a way to permanently turn off the start-stop function?

The automatic start-stop feature in the Audi A5 is meant to improve fuel economy, but it can be a personal preference for some drivers. To permanently disable this feature, press the start-stop deactivation button located next to the gear selector. This will turn off the feature until the next time you start your vehicle. Keep in mind that disabling this feature may slightly decrease your fuel efficiency.