Why does the Audi A8 have a higher starting price compared to its competitors?

I've been researching luxury sedans and noticed that the Audi A8 starts at a higher price point compared to other similar models in its class. Why is this?

The Audi A8 is designed with top-of-the-line technology and features, such as the virtual cockpit and advanced driver assistance systems, which contribute to its higher starting price.

The Audi brand is known for its luxury and premium quality, which can also be a factor in the higher starting price of the A8 compared to its competitors.