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Why does the Audi A6 have a higher price point compared to other mid-size luxury sedans?

I've noticed that the Audi A6 is typically priced higher than other similar mid-size luxury sedans such as the BMW 5 Series and Mercedes-Benz E-Class. What factors contribute to this price difference?

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The Audi A6's higher price point is mainly due to its advanced technology and engineering. Its Quattro all-wheel drive system, Virtual Cockpit, and customizable driving modes all contribute to its premium pricing.

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