How do I reduce road noise in my Audi A6?

I recently purchased an Audi A6 and have noticed that there is a lot of road noise coming through the cabin. What can I do to reduce this noise and improve my driving experience?

One solution is to invest in soundproofing materials for your car. You can purchase foam insulation or specialized noise-cancelling liners to apply to the interior of your car.

Consider upgrading to noise-cancelling tires, which are designed to reduce road noise. They may be more expensive, but the difference in driving experience is worth it.