How do I reduce road noise in my Audi A4?

I recently purchased an Audi A4 and I love the car. However, the road noise when driving on the highway is quite loud. Is there any way to reduce this noise without sacrificing the performance of the car?

One way to reduce road noise in your Audi A4 is to invest in high-quality tires. Look for tires that are specifically designed for a quiet and smooth ride. Also, make sure to regularly rotate your tires to ensure even wear and reduce noise.